![]() ![]() ![]() Just as a smartphone has apps that add extra functionality and features, CMS websites have different plugins that can be downloaded and installed for similar purposes. If your website is controlled by a CMS you can use plugins to ensure og:image tags are assigned automatically for each page and post. If the webpage you’re linking to is static and you don’t use any type of Content Management System (CMS) such as WordPress, you will need to get your website developer to change the og:image manually for each of your pages, or for the page or blog post you’re wishing to share on LinkedIn. If you don’t set the og:image LinkedIn will take a random image scraped from your website or not display an image at all! An opportunity missed, I’d say. This is your golden opportunity to make sure the particular thumbnail image you want is shown when the page or blog post you’re linking to is shared on LinkedIn. Would only show as: in the LinkedIn feed. It’s important to note that the full URL is not displayed on your post in the LinkedIn feed, only your main domain name is shown. Your website developer can consolidate any duplicate URLs for you by telling Google which URL is the canonical. This means you establish one webpage that you want all your post shares to link to.Ĭanonical URLs are the URL of the page that Google thinks is most representative from a set of duplicate pages on your website. Here you can set the canonical URL for the page or post you are sharing on LinkedIn. So for this blog post the og:title would be: 2. Try to stick to between 60 and 85 characters to avoid LinkedIn truncating your title. Aim to make your title captivating to entice people to click through to your content from LinkedIn. This is how you determine your blog post or webpage’s title in your LinkedIn post link preview. An example of a website’s code can be found below, belonging to my website, To make this possible, information is sent via Open Graph meta tags (bits of code) in the part of a website’s code. Thanks to Open Graph you can influence what information looks like when it travels from third-party websites to Facebook, for example when someone shares a link to an external website on Facebook. It facilitates integration between Facebook and third-party websites. A Bit of Background About Open Graph Tags:Īs SEO expert Neil Patel explains, Open Graph began life in 2010 when Facebook introduced it. LinkedIn, and other social media websites, use ‘Open Graph tags’ to grab this information for your post’s Link preview. Read on to find out why this can happen and how you can overcome the issue… Where Does LinkedIn Get Your Thumbnail and Page/Blog Post Title From? ![]() Perhaps your LinkedIn link preview posts often show seemingly random images from your website’s sidebar or footer, rather than the main banner image of the blog post you are linking to in the post? It can be frustrating when LinkedIn displays the wrong thumbnail image or title or doesn’t show one at all. ![]()
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